One of the most common threats against companies and their competitiveness is loss of institutional knowledge, when employees leave the organization. 


Your employees have developed relationships with clients, partners, or suppliers, and when these employees leave, the organization loses valuable institutional knowledge of specific processes, systems, and/or technologies, as well as more general knowledge of the industry or market in which the you are operating. 


However, it is possible to secure critical knowledge by using e.g. digital solutions. And especially video is a highly effective tool to do so. Here are 5 strategies for using video to preserve and share important information:

  1. Create training videos: Use video to create training materials that cover important processes, procedures, and best practices. These videos can be used to train new employees and ensure that critical knowledge is shared and retained.

  2. Record expert interviews: Interview subject matter experts within the organization and record the conversations on video. These interviews can be used to capture important insights and perspectives that may be lost when the expert leaves the organization.

  3. Capture critical processes on video: Record critical processes and procedures on video to ensure that they are captured and can be easily referenced by employees. This can help ensure that important knowledge is not lost when an employee leaves the organization.

  4. Use video for knowledge transfer: Use video to facilitate knowledge transfer from experienced employees to new hires or junior team members. This can help ensure that critical knowledge is passed down and retained within the organization.
  5. Share video through a centralized platform: Use a centralized platform, such as an intranet or online video library, to share video content with employees. This can help ensure that critical knowledge is easily accessible and searchable by all employees.

By using video to capture and share critical knowledge, organizations ensure that important information is retained within, even when employees leave. Additionally, video can be a highly engaging and effective way to communicate complex ideas and processes, making it easier for employees to learn and retain critical information.