Think of e-learning. Do you think of engaging, entertaining, and rewarding courses and training? If you are like most people, you don’t. 
And that is not only a problem for the employee. Dull learning is bad for business because it results in disengaged learners, poor information retention, a lack of motivation, and no change in behavior. 
When corporate training and development programs are boring and uninspiring, learners may become uninterested and unmotivated to participate. 
As a result, the overall effectiveness of the training program is diminished. 
This leads to lower productivity, lower job satisfaction, and ultimately, lower business performance. 
Therefore, investing in engaging and exciting learning experiences is critical to keeping learners motivated and retaining the knowledge and skills necessary to drive business success.
This is where entertainment comes in as a crucial component in corporate learning.
Here are 4 reasons why entertainment is crucial in corporate learning:

  1. Engagement: Entertainment helps to engage learners and encourage participation. Engagement and participation are fundamental, if corporate learning is to have some return on investment at all.

  2. Retention: When learners are entertained, they are more likely to remember what they have learned. The use of fx. storytelling and interactive and moving video helps to create a memorable learning experience, making it possible for learners to recall information later. And remembrance is everything: What you don’t remember, you are not able to act upon.

  3. Motivation: Entertainment can increase motivation and excitement around learning. When learners are engaged and motivated, they are more likely to complete the training and apply the new skills and knowledge to their work. And they are also more likely to feel attached to the company. Actually there are few things other than fruitful learning and development that make people stay. 
  4. Enjoyment: Learning can be a challenging and sometimes daunting process. However, by incorporating elements from TV-series, documentaries and games the learning process can be made more enjoyable and less intimidating, leading to a more positive learning experience. And positive learning experiences are stepstones to a real learning culture, where people see learning and training as indispensable goods – not a disturbance.

Incorporating entertainment into corporate and learning and e-learning is crucial to creating an effective and enjoyable learning experience. 
By investing in a creative, engaging, and high-quality learning experience, companies can better equip their employees with the skills and knowledge necessary to succeed. 
If you want to know more, please check out the episode of our podcast series, “Omstilling”, with Jens Øllgaard from Novo Nordisk. Here he is discussing the value of engaging and high-end digital learning content. As he puts it: “There is no such thing as screen fatigue – only bad content.” We tend to agree. 
Find the episode (in Danish) here: SpotifyApple