Novo Nordisk wanted to explore new ways of reaching key audiences. Virtio proposed a shift in format—moving beyond traditional teaching and redefining how learning could be experienced.
Together, we designed a new learning universe that moved beyond slide-based teaching and positioned learning as dialogue, storytelling, and shared reflection.
Outdated learning formats
Story-driven dual format
Stronger engagement across audiences
Scalable platform for future initiatives
Novo Nordisk sought to reach both the public and healthcare professionals through formats that supported the company’s strategic goals.
Traditional slideshow-based teaching no longer matched the expectations of modern audiences—or the company’s ambition to communicate clearly and credibly on a global scale.
The challenge was to develop formats that were accessible, trustworthy, and aligned with strategic goals.
We designed a dual-format learning universe tailored to two distinct target groups.
Podcast for the public: Informative and educational episodes designed to engage and enlighten citizens.
TV show for healthcare professionals: Focused on treatment and real-life cases, providing deeper insights and inspiration within professional communities.
Through this, learning became something audiences should experience–not just watch.
Virtio has been indispensable in the development of this innovative learning universe. It has been a great success and set a new direction for how we will approach learning and education for diverse audiences in the future.
– Betty Tandrup, Novo Nordisk
The learning universe reached both public and professional audiences.
Professional production reinforced professional authority and trust.
Dialogue-based formats made the content more relevant and easier to connect with.
The formats created a reusable model for future initiatives.
Through Virtio’s solutions, Novo Nordisk gained a platform to share vital knowledge in formats that feel engaging and accessible.
When learning meets audience expectations, engagement grows.
Book a session with one of our learning experts to explore how we can rethink your learning and communication strategies.
Design learning journeys with your employees in mind, and not jump to the easiest solution, because that is the way you always have done it.
It’s straight forward. If learning is engaging and easy to access – it will get used.
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Get in touch with one of our learning experts and get tools to build effective and engaging learning, training, and development.
Get in touch with one of our learning experts and get tools to build effective and engaging learning, training, and development.
Get in touch with one of our learning experts and get tools to build effective and engaging learning, training, and development.
